Is commission the most important thing?
Are you shopping for an agent by simply looking for the lowest commission only? What about discount brokers? Consider this…
Would you take “Rover” to a discount veterinarian?
Would you go to a discount doctor?
What about seeing a discount heart surgeon?
Using a discounted agent certainly sounds like a way to save money, doesn’t it? You are probably thinking - If they will do the same work and charge less this would be great, right?
But the reality is that this could work against you - consider the fact that you are trusting a discount agent to sell your home for the most amount of dollars - they will be spending money to market your home and they will be the one ultimately negotiating for you! Ask yourself - do you feel comfortable with someone that is so easy to cut their salary, (give away their own income), just to get your listing? Then, what do you think they are going to do when it comes to your money???
The whole concept of doing business for a discount agent is designed around giving discounts. That’s how they get business and that’s how they are trying to get yours. The problem for you is, that’s exactly how they sell homes too. If the discounter really knew how to get top dollar for you wouldn’t they start by NOT discounting their own livelihood?
We rarely just give someone our commission structure. Primarily because they have NOT seen our extensive marketing plan and don’t realize ALL that we do above and beyond our competition. We also encourage you NOT to shop for a Realtor based solely on their commission, because a discount commission realtor gives their services away because there was actually no service to begin with and they lack essential negotiating techniques and proven marketing methods, evidenced by the fact they can’t even negotiate for themselves! A seller may save a few hundred dollars on the selling commission, but it may end up costing them THOUSANDS in the long run due to poor advise and lack of negotiating skills on their home sale and/or purchase!
Here are some reasons we have to support our fee structure.
1) If that’s all they can Negotiate for themselves, how good are they going to be able to Negotiate for you? Again, The whole concept of doing business for a discount agent is designed around giving discounts. That’s how they get business and that’s how they are trying to get yours. The problem for you is, that’s exactly how they sell homes too. If the discounter really knew how to get top dollar for you wouldn’t they start by NOT discounting their own livelihood?
2) You may find other agents willing to drastically reduce their commissions, BUT how quickly are they going to suggest you drastically REDUCE YOUR ASKING PRICE when no offers are made or drastically PUSH YOU to accept a low offer”???
3) We don’t want to be tempted into putting more marketing effort and expenses into the listings that pay out more commission, so we offer the same amount to everyone.
4) We’re full service Realtors that will come through on our promises, and won’t just “list you and leave you”, nor pressure you in any way.
5) Remember, “you get what you pay for”. Good service isn’t cheap, and cheap service is seldom good. It’s always better to invest a little more than you planned, than to spend less than you should.
7) Agents who give away all their commission will lack proper motivation and working capitol to advertise and market your home!